Station of Art — SoA®
Modern Art Gallery
Station of Art (SoA) is a contemporary art gallery located in the very heart of Warsaw, on Grzybowska Street. Operating both offline and online, it promotes emerging artists with investment potential as well as creators engaged in ecological and social values. The gallery showcases works across multiple disciplines — from painting and sculpture to graphic arts and textiles. Its mission is to spark artistic dialogue, provoke reflection, and support artists open to experimentation and innovative forms of expression.
Client
Station of Art
Services
Logo Design
Visual Identyfication
Web Design
Art Direction
Słowiński Paweł
Challange
Our goal was to create an identity that tells the story of a station — a space designed to present art in unexpected ways. Positioned in Warsaw’s dynamic business district, yet rooted in traditional cultural values, the brand needed a visual language capable of bridging these two worlds. The identity also had to stand out in a visually crowded urban environment, making the gallery’s presence both recognizable and meaningful.
Concept
The word Station became the starting point for the visual mark. We envisioned a frame that symbolized structure, yet remained open — expressed through the fusion of a circle and orbital form. The typography combined elegant universality with subtle serif details, giving it a distinctive character. The clean white visual field was intentionally interrupted only by color accents drawn directly from the artworks themselves, allowing the identity to stay minimal yet adaptable.
Solution
The solution was a system of materials that felt both simple and elegant, while offering the flexibility to adapt to each exhibition. Printed collateral, gallery décor, and window displays were all designed with the identity’s visual language in mind. At the same time, the website extended the brand’s presence into the digital sphere — serving not only as a marketing tool, but also as a functional marketplace for art sales.
Results
Our collaboration produced a scalable identity system that evolves with each new exhibition. The website became a central hub — combining event promotion, marketing tools, and e-commerce capabilities into one cohesive platform. Together, these elements positioned Station of Art as both a physical destination and a digital marketplace, fully aligned with its mission of connecting contemporary art, community, and innovation.
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Słowiński Paweł | Creative Design & Direction
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