Selfwise — Self care
Born from a deep love for people
Selfwise is a brand born from a deep love for people, psychology, and personal growth. Its mission is to awaken inner potential and well-being, inspiring each person to pursue self-actualization, happiness, and life satisfaction. At its core, Selfwise offers tools and content in the domain of mental health, self-reflection, and emotional intelligence. One of its flagship products is the Progresownik — a development journal created by psychologists and therapists to support self-awareness, assertiveness, emotional growth, and daily reflection.
Client
Selfwise
Services
Logo Design
Brand Design
Web Design
Art Direction
Aleksander Salski
Design
Słowiński Paweł
Challange
Our task was to create an identity that would stand out, yet remain calm and balanced — a visual language reflecting the brand’s promise of inner peace and clarity. The challenge lay in finding a design that would feel distinctive and memorable, while at the same time conveying harmony, order, and a sense of well-being.
Concept
The creative direction drew inspiration from nature — its delicate textures, diversity, and quiet consistency. Just as nature offers endless variety within an underlying harmony, the identity and product design embraced richness without losing coherence. Subtle, tactile elements became the foundation of a system that feels both sophisticated and approachable.
Solution
Dozens of hours were devoted to prototyping, testing, and refining every material. This meticulous process allowed us to develop a product of exceptional quality — comfortable to use, aesthetically refined, and distinguished from everything else on the market. A pure, minimal identity frames the product, letting its character and substance shine through.
Results
The result is a branding system that not only supports sales but also resonates with collectors and design enthusiasts. From the logo to the final product, every detail reflects high quality and thoughtful design. The identity amplifies the brand’s voice at every stage — a cohesive, elegant system that makes Selfwise instantly recognizable and deeply desirable.
Get in Touch
Słowiński Paweł | Creative Design & Direction
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