Rośliny do Wnętrz
Naturally elegnat
Rośliny do Wnętrz was born from a passion for plants and the art of shaping spaces with them. Founded in 2012 by Magdalena Psiuk, the brand has undergone many transformations — from a TV program on TVN Style, through theater and film set commissions, to its current, fully defined identity in 2025. Today, Rośliny do Wnętrz creates soulful green arrangements — from plant care consulting to designing compositions and scenography for private clients as well as the creative industry.
Client
Rośliny do Wnętrz
Services
Logo Design
Visual Identyfication
Presentation mockup
Art Direction
Słowiński Paweł
Design
Paweł Słowiński
Szymon Witowski
Illustration
Piotr Łapiński
Challange
The challenge was to capture the personality of its founder — a little eccentric, fully creative, yet elegant and mature in style. At the same time, the brand needed tools that would make it easier for Magdalena to prepare client presentations and to strengthen the brand’s presence in places where it could gain greater visibility and recognition.
Concept
The process began with the heart of the brand — a hand-drawn palm illustration, a personal symbol of the founder and the starting point for the system of marks. We designed a flexible logotype structure that scales depending on medium and context. Classic typography was paired with a muted, nature-inspired color palette — earthy tones that reflect both elegance and authenticity.
Solution
To streamline client communications, we created a flexible Keynote presentation template that adapts and scales to any need, automating the process at every stage of client service. The system was complemented by tags, stickers, and mini business cards that remain present even after the plants are placed in their new spaces. Outdoor advertising and storefront design further strengthened the brand’s visibility and presence.
Results
The outcome was a strong, elegant identity deeply rooted in nature. The scalable logotype system allows for limitless applications across media, while the earthy palette is easy to reproduce — even on a home printer. The brand’s new tone of voice, expressed through evocative taglines, became a foundation for future communication with clients.
Get in Touch
Słowiński Paweł | Creative Design & Direction
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